Identifying Sponsored Content

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Sponsored content isn't always purely an advertisement. Sometimes it provides helpful information. (Keep an eye out on the web for articles that have "Sponsored" indicator above or below them -- they are more numerous than you might think!)

However, portraying a vendor-biased take as neutral is a mistake that discredits a site.  Embedded advertising -- where a blogger, for example, promotes a product within a blog post because he or she is paid to do so -- is a common practice that does not inspire confidence.

- from Web Literacy for Student Fact Checkers by Mike Caulfield, https://mikecaulfield.files.wordpress.com/2017/01/webstrategiesforfact-c...

Parent Chapter: 

Upstream Sources
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